All successful companies hire successful people. There are many definitions of success, but for these purposes I mean “the favorable or prosperous termination of attempts or endeavors.”

Last week we talked about goals and how to self-motivate. The most successful people usually reach their goals because they are good self-motivators. Usually you can look at a prospective job candidate’s resume and determine  his previous successes and whether he will be successful at your company. One’s work ethic usually manifests itself in how long prior positions have been held, honorary degrees or awards, or general outstanding credentials. Even if someone seems unusual or on another wavelength during an interview, a resume can speak volumes more than a charming person who knows how to lay it on thick. Sometimes the harder working person is less attractive or charming, but that doesn’t mean they shouldn’t be given a chance.

So even when you have a truck delivery service or a document storage center, and need to hire hourly workers, it’s important to keep your door open for new, talented people, who may simply be down on their luck, or who may really want to align themselves with your company.

That’s how RDS stays at the top of order fulfillment services.

Creating a successful business doesn’t come easily. It takes years to build trust between your business and your clients. It doesn’t matter whether you own a quick courier service or a cake shop, there are certain ways to ensure success.

It’s important to write your goals down. This makes it easier to perform an action, as opposed to when you simply say, I want to begin a package delivery service in New York City. Anyone can say that and quickly forget about it, or realize it’s too difficult and give up. When you write your goal down, with details about how you can approach and realize that dream, it becomes that much more attainable.

Then monitor your success. Make a checklist to ensure that you are taking the small steps to make your dream happen. It can be hard to monitor your own success; you may find you give yourself too much slack. That’s why it’s a good idea to have someone watch over you, encouraging and pushing you farther than you thought you could go. This will help you overcome potential obstacles that block your path to success. Eventually, after years of persistence you will realize your dream of beginning a friendly, excellent package delivery service, or whatever else your passion leads you to.

When you work with a company it’s important to trust them. Trust is based on many factors, such as reliability and convenience, as well as a more personal sense of rapport. If your truck delivery service is a faceless brand that is reliable and convenient, who’s to say that another messenger service isn’t just as good? The real difference is the appeal and sentiment you feel towards the one over the other. What changes the way you feel about a company? More often than not, a smile.

A smile is the foundation for positive energy. Try it, try smiling right now. I bet you’ll feel immediately better. When you work with a company whose employees are always smiling, not only will that rapport deepen, but you will probably feel better yourself. Rather than work with a bloodsucking megamillion dollar messenger service you can know that your same day delivery service cares, that they appreciate and foster good will towards others. And in today’s age of e-mails and Twitter posts, that face to face smile means a heckuva lot.

Making your small business into what you want it to be isn’t achieved in a day. It often takes years of hard work. But there are ways to make it into a reputable, marketable, and personable practice faster than the competition. Larry Zogby, CEO of RDS Delivery Service, knows that fast messaging is important to a messenger service, but that that’s not all that customers look for in choosing a package delivery service. The best businesses represent their customers.

That means knowing not just that customers look for reliable service, but that they want a personal interaction in the business they use. Your customers want to know that your business is making their community a better place. RDS Delivery Service, for example, hires people who are often overlooked in other fields because of disabilities. By giving those folks a chance, they bring out the best in them. The positive effects of this spread throughout the company and the community.

Striving for improvement is another important aspect of a great business. Once a reputation is established, it can lead many small businesses into a zone of contentment. They begin to relax, and their services worsen. The best businesses, on the other hand, are continually improving, learning new aspects of their business, and staying on top of all the developments in their industry. That is what you can expect from RDS Package Delivery Services.